Creative leader evolving at the speed of culture. Strategy-first systems thinker with a deep affinity for identity and experience — equally at home in ideation, creative direction, production, and rollout, across campaign, brand, and beyond.
Work
Caris Detect
Packaging Design
Launch Collateral
Patient Experience Design
Commercial Spot Video Direction
Caris Detect is a multi-cancer early detection blood test that analyzes the entire genome to screen for cancers like pancreatic and ovarian that previously had no standard detection option. I supported in visual brand identity development, packaging design, and the full launch collateral ecosystem—building a look that felt modern and deeply scientific while integrating with the parent Caris brand. We developed a visual language centered on precision rather than fear: ripple patterns suggesting deeper investigation, paired with refined typography and measured photography across the kit packaging, patient booklet, provider guide, style guide, and television commercial. The work positioned early detection as agency: more detection capability means more options. Each touchpoint reinforced the same message: Caris Detect sees more.
everlywell.com/caris-detect-multi-cancer-test
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Stylie
Web Design
Onboarding Experience Design
Stylie is an AI-powered personal styling and shopping assistant — text it, and it sends outfit recommendations, shopping picks, and style advice based on your closet and taste, no app required. I led the brand identity and web design, building a look centered on chrome and metallic surfaces to lean into the company's AI-first DNA rather than dress it up as a pure fashion brand. Audience research shaped a visual language that split the difference between tech-forward and approachable — chrome finishes paired with hand-drawn illustration to keep the AI feel human. The site was built to drive onboarding, with the survey flow as the centerpiece of the UX work.
getstylie.com
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Part of Jota Mombaça's exhibition THE SINKING SHIP/PROSPERITY at KADIST San Francisco (Oct 2022–Feb 2023), Six Questions is a pamphlet featuring an interview with Mombaça that accompanied the gallery guide. Developed in collaboration with Evirgen Özmen, who created the exhibition identity, the piece offered visitors deeper context on the show's themes and installation process. The work was archived and featured on Contemporary Art Library.
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Social Media Design
World Tour Sub-Branding
Dream Sequences is a tour branding project in support of Dream Sequences, a book of poetry and photography by Miele Messerly, published by Radio Poster. The work involved designing a full suite of tour collateral spanning 15-18 dates across the US from Summer 2026 through Summer 2027, with a European leg planned for Summer 2028. The collateral was designed to live seamlessly alongside the book, extending Messerly's world into physical and experiential space so that the tour assets feel less like promotional material and more like artifacts from inside the book's universe. The visual identity centers on red as a core brand color chosen for its depth of meaning, representing magic, life and blood, remembrance, and reclamation. The illustration direction draws from references rooted in fantasy and ornate craftsmanship: the costume and set design of David Bowie's Labyrinth, the intricate detail of Italian door knockers, and theater motifs throughout.
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Art Direction
Photography Direction
Video Direction
Website Design
Illustration
Jewel is a breakthrough in Wearable Cardioverter Defibrillator (WCD) technology, designed by Element Science. It’s designed to protect patients at risk of sudden cardiac arrest with continuous, sleek, and discreet coverage. Despite Jewel’s clinical promise, Element Science was entering a space dominated by outdated vest-based solutions with poor patient compliance and clunky experiences. To succeed, they required a brand that could communicate credibility and care with equal clarity.
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Art Direction
Video Direction
Packaging Design
Tradebooth Booth Designs
Global Sales Meeting Brand Activation
Website Design
Marketing Campaign
The Sight Sciences engagement began as a brand refresh and grew into a full-scale transformation of how one of ophthalmology’s most innovative companies shows up in the world. What started with a rebrand evolved into a complete creative partnership — spanning trade environments, global events, product launches, and a reimagined brand architecture that positioned Sight Sciences as the leader in modern eye care.
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Art Direction
Video Direction
Website Design
Digital Marketing Strategy
The rebrand from Viewstream to Kadiko marks a defining moment in the agency’s evolution—a move toward a more modern, design-forward, and future-focused identity. While Viewstream built its reputation on B2B marketing and digital storytelling, Kadiko represents what comes next: a creative and strategic partner built to bridge brands from where they are today to where they need to go tomorrow. The name itself is inspired by the Arkadiko Bridge—one of the world’s oldest bridges still in use—chosen as a metaphor for lasting connection and progress. It captures the agency’s mission to build bridges between business and creativity, strategy and design, today and the future.
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Exhibition Identity
Branded Collateral
I supported the rebrand of CAST (Community Arts Stabilization Trust), a San Francisco-based nonprofit working to secure and steward affordable creative spaces for artists and cultural workers. Collaborating with Flight Design Co., who led the brand strategy and visual identity, I extended the new brand into digital marketing and designed branded assets to support the launch — with enough flexibility to serve long-term marketing collateral as the organization moves into its next decade.
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Art Direction
Video Direction
Photography Direction
Website Design
Marketing Campaign
NOWDiagnostics (NOWDx) produces the First To Know® platform of diagnostic tests, expanding consumers' ability to test themselves anytime, anywhere and receive accurate results in just minutes.
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Art Direction
Video Direction
Website Design
The Highwire rebrand represented a bold reinvention — the transformation of a successful PR agency into a modern communications firm defined by strategy, creativity, and cultural awareness. Highwire had built a strong reputation in technology and healthcare communications, but its next chapter required a brand that could express more: confidence, altitude, and an ability to command attention in a rapidly changing media landscape.
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Art Direction
Video Direction
Microsite Design
The Encompass campaign introduced a new standard in maternal health: a preeclampsia test designed to bring clarity and confidence to one of pregnancy’s most unpredictable risks. The goal was to help clinicians see beyond symptoms — to recognize that early detection isn’t just about data, but about care, anticipation, and trust.
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