Encompass — Layne Takahashi Design Department

Layne Takahashi is a multidisciplinary creative director based in Brooklyn, New York specializing in graphic design and creative strategy.

Offerings within the range of brand identity, brand strategy, art direction, digital marketing, advertisement, concept, and campaign.

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Encompass

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Campaign Identity
Art Direction
Video Direction
Microsite Design

Next Generation Care: Encompass Preeclampsia Test
The Encompass campaign introduced a new standard in maternal health: a preeclampsia test designed to bring clarity and confidence to one of pregnancy’s most unpredictable risks. The goal was to help clinicians see beyond symptoms — to recognize that early detection isn’t just about data, but about care, anticipation, and trust.

The campaign began with a simple insight: preeclampsia is often surrounded by uncertainty, both clinically and emotionally. The work needed to cut through that noise with calm authority — giving providers the information they need, and patients the reassurance they deserve. The creative direction centered on light, openness, and precision. Soft gradients and structured compositions conveyed balance and control, while the tone of voice emphasized partnership and proactive care.

Every element, from sales materials to in-clinic tools, was built to help the test fit naturally into the rhythm of real-world practice. The messaging focused on clarity of benefit — making complex science accessible without oversimplifying its significance. Visuals reflected the humanity of maternal care: calm moments, confident gestures, quiet reassurance between patient and provider.

The result was a brand that felt both advanced and approachable — clinical in its credibility, human in its delivery. Encompass became more than a test; it became a symbol of what modern maternal care can be when innovation meets empathy.