Creative leader evolving at the speed of culture. Strategy-first systems thinker with a deep affinity for identity and experience — equally at home in ideation, creative direction, production, and rollout, across campaign, brand, and beyond.
Work
Social Media Design
World Tour Sub-Branding
Dream Sequences is a tour branding project built around a single guiding idea: owning your own reality and letting the fantastical find you. The work involved designing a full suite of tour collateral for Radio Poster in support of Dream Sequences, a book of poetry and photography by Miele Messerly, spanning 15-18 dates across the US from Summer 2026 through Summer 2027, with a European leg planned for Summer 2028.
The collateral was designed to live seamlessly alongside the book itself, a collection where Messerly's poetry and photography work together to conjure a world all her own. The goal was to extend that world into physical and experiential space, so that the tour assets feel less like promotional material and more like artifacts from inside the book's universe.
The visual identity centers on red as a core brand color, chosen not for its obviousness but for its depth of meaning. Red here is the color of magic, of life and blood, of remembrance, and of reclamation. That layered symbolism informed every creative decision, pushing the work away from anything flat or decorative and toward something that feels charged and intentional.
The illustration direction draws from references rooted in fantasy and ornate craftsmanship: the costume and set design of David Bowie's Labyrinth, the intricate detail of Italian door knockers, and theater motifs throughout. Together these references ground the work in a kind of maximalist, otherworldly theatricality that mirrors the transportive quality of Messerly's writing and imagery.