Highwire — Layne Takahashi Design Department

Layne Takahashi is a multidisciplinary creative director based in Brooklyn, New York specializing in graphic design and creative strategy.

Offerings within the range of brand identity, brand strategy, art direction, digital marketing, advertisement, concept, and campaign.

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Highwire

Index

Brand Identity
Art Direction
Video Direction
Website Design
Digital Marketing Strategy

Above All. From PR to Strategic Marcomms

The Highwire rebrand represented a bold reinvention — the transformation of a successful PR agency into a modern communications firm defined by strategy, creativity, and cultural awareness. Highwire had built a strong reputation in technology and healthcare communications, but its next chapter required a brand that could express more: confidence, altitude, and an ability to command attention in a rapidly changing media landscape.

Kadiko partnered with Highwire to help the agency transcend its PR roots and reposition itself as a high-level marcomms partner for the world’s most ambitious brands. The new identity and narrative were built around the idea of being above all — not in an elitist sense, but as a brand that operates with perspective, clarity, and undeniable presence. The brand embodies the tension and thrill of balance — a spectacle you can’t look away from.

Visually, the system relies on bold fields of color and controlled compositions that express stability and intensity at once. Pixelated image treatments add texture and energy, nodding to the digital spaces where modern influence is made. The result is a brand that feels elevated and alive — confident in its intelligence, but willing to take creative risk. It captures what it feels like to be in motion at altitude: sharp, exhilarating, and precise.

The rebrand positioned Highwire as a lens through which audiences see, feel, and understand the stories that move industries forward. The new identity signaled to clients that Highwire doesn’t just participate in the conversation — it defines the vantage point. It’s a brand built to rise above noise and hold the spotlight, articulating the power of modern communications as a spectacle of clarity and control.