Kadiko — Layne Takahashi Design Department

Layne Takahashi is a multidisciplinary creative director based in Brooklyn, New York specializing in graphic design and creative strategy.

Offerings within the range of brand identity, brand strategy, art direction, digital marketing, advertisement, concept, and campaign.

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Kadiko

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Brand Identity
Art Direction
Video Direction
Website Design
Digital Marketing Strategy

Bridging Strategy and Creativity: Kadiko Brand Transformation

The rebrand from Viewstream to Kadiko marks a defining moment in the agency’s evolution—a move toward a more modern, design-forward, and future-focused identity. While Viewstream built its reputation on B2B marketing and digital storytelling, Kadiko represents what comes next: a creative and strategic partner built to bridge brands from where they are today to where they need to go tomorrow. The name itself is inspired by the Arkadiko Bridge—one of the world’s oldest bridges still in use—chosen as a metaphor for lasting connection and progress. It captures the agency’s mission to build bridges between business and creativity, strategy and design, today and the future.

Kadiko’s new identity embodies clarity, momentum, and transformation. The refreshed logo and visual system reflect movement and purpose—sleek, confident, and unmistakably contemporary. The design language is cleaner and bolder, built to communicate sophistication and energy in equal measure. It’s not about reinventing for the sake of novelty, but about stepping confidently into the next phase of growth with a look and voice that match the agency’s ambitions. Every detail, from typography to motion, expresses a sense of forward momentum—proof that Kadiko is no longer just keeping pace with change, but shaping it.

The shift also mirrors the agency’s expanded capabilities. Kadiko has grown beyond its origins in video and content marketing to become a multidisciplinary partner for transformation—integrating strategy, branding, experience design, and storytelling. The rebrand signals that evolution clearly. The new name and identity create space for a broader, more strategic role with clients, especially in complex sectors like healthcare, technology, and life sciences, where design and communication can unlock meaningful change.

At its core, the Kadiko brand is about bridging possibility. It’s about helping organizations cross from insight to impact, from complexity to clarity, from where they are to where they aspire to be. The modern aesthetic reinforces that vision, pairing sophistication with human warmth—precise without being sterile, ambitious without being abstract. The tone of the brand is confident but grounded, signaling that Kadiko understands the stakes of transformation and knows how to make it tangible.

This rebrand is a statement of intent. Kadiko stands for forward motion—for helping brands navigate what’s next with intelligence, creativity, and design as guiding forces. The new identity expresses a company that has evolved beyond its past, one that’s modern, contemporary, and ready to define the next standard in how strategy and creativity come together to move businesses forward.