Layne Takahashi Design Department

Layne Takahashi is a multidisciplinary creative director based in Brooklyn, New York specializing in graphic design and creative strategy.

Offerings within the range of brand identity, brand strategy, art direction, digital marketing, advertisement, concept, and campaign.

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Work

Recent Projects

Jewel®

Brand Identity
Art Direction
Photography Direction
Video Direction
Website Design
Illustration

Jewel is a breakthrough in Wearable Cardioverter Defibrillator (WCD) technology, designed by Element Science. It’s designed to protect patients at risk of sudden cardiac arrest with continuous, sleek, and discreet coverage. Despite Jewel’s clinical promise, Element Science was entering a space dominated by outdated vest-based solutions with poor patient compliance and clunky experiences. To succeed, they required a brand that could communicate credibility and care with equal clarity.
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Sight Sciences®

Brand Identity
Art Direction
Video Direction
Packaging Design
Tradebooth Booth Designs
Global Sales Meeting Brand Activation
Website Design
Marketing Campaign

The Sight Sciences engagement began as a brand refresh and grew into a full-scale transformation of how one of ophthalmology’s most innovative companies shows up in the world. What started with a rebrand evolved into a complete creative partnership — spanning trade environments, global events, product launches, and a reimagined brand architecture that positioned Sight Sciences as the leader in modern eye care.

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Kadiko

Brand Identity
Art Direction
Video Direction
Website Design
Digital Marketing Strategy

The rebrand from Viewstream to Kadiko marks a defining moment in the agency’s evolution—a move toward a more modern, design-forward, and future-focused identity. While Viewstream built its reputation on B2B marketing and digital storytelling, Kadiko represents what comes next: a creative and strategic partner built to bridge brands from where they are today to where they need to go tomorrow. The name itself is inspired by the Arkadiko Bridge—one of the world’s oldest bridges still in use—chosen as a metaphor for lasting connection and progress. It captures the agency’s mission to build bridges between business and creativity, strategy and design, today and the future.

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First to Know

Brand Identity
Art Direction
Video Direction
Photography Direction
Website Design
Marketing Campaign

NOWDiagnostics (NOWDx) produces the First To Know® platform of diagnostic tests, expanding consumers' ability to test themselves anytime, anywhere and receive accurate results in just minutes.

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Highwire

Brand Identity
Art Direction
Video Direction
Website Design

The Highwire rebrand represented a bold reinvention — the transformation of a successful PR agency into a modern communications firm defined by strategy, creativity, and cultural awareness. Highwire had built a strong reputation in technology and healthcare communications, but its next chapter required a brand that could express more: confidence, altitude, and an ability to command attention in a rapidly changing media landscape.

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Encompass

Campaign Identity
Art Direction
Video Direction
Microsite Design

The Encompass campaign introduced a new standard in maternal health: a preeclampsia test designed to bring clarity and confidence to one of pregnancy’s most unpredictable risks. The goal was to help clinicians see beyond symptoms — to recognize that early detection isn’t just about data, but about care, anticipation, and trust.

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